E-commerce Data Marketing: intent and behavioral targeting
Four indicators that sum up our e-commerce coverage
| Indicator | Value |
|---|---|
| Exploitable B2C cookies | 35 million |
| B2C postal addresses in France | 48 million |
| Countries covered | 197 |
| Worldwide sources mobilizable | 4,000 |
These volumes translate an operational reality: you reach the entire purchase journey, from the first product visit to post-delivery loyalty. According to Fevad (the French e-commerce federation), French e-commerce exceeded €159 billion in revenue in 2023, with more than 2.2 billion transactions. This density justifies a signal-based approach, not a static file. Every Euroleads engagement starts with a free audit of your e-commerce data strategy, delivered within 48 hours, that measures your current data assets and the optimum reachable against your goals.
Specifics of e-commerce data marketing
E-commerce does not follow the same rules as classic B2B prospecting. Three characteristics shape our practice in this sector, each of them aimed at securing your e-commerce KPIs: conversion rate, average basket, lifetime value and ROI per campaign.
B2B and B2C intent buyers. Intent data gathers marketplace visitors who have expressed strong interest (product page viewed, abandoned cart, comparison tool used). We cross these signals with behavioral databases to identify convertible profiles. Intent targeting produces a conversion rate on average 4 times higher than a generic mailing.
Purchase behaviors and RFM scoring. RFM purchase behavior (Recency, Frequency, Monetary value) is the foundation of e-commerce segmentation. We apply fine scoring on every database: top 10% VIPs, dormants to reactivate, occasional customers to retain, churners at risk. You send each segment the message and channel that fit, and you measure the impact on average basket and lifetime value.
B2C × B2B match and store identification. For omnichannel retail chains, we couple online B2C data with the points of sale geolocated around the customer's home. Public client case: Brady measured +16% new customers and +8% average basket on its campaigns steered by Euroleads. Optical Center recorded +22% store traffic and +15% conversion rate by coupling the Euroleads data foundation with its omnichannel CRM.
Your e-commerce use cases
B2B marketplace
B2B intent buyers on product categories
A B2B SaaS marketplace mobilizes the B2B intent buyers identified through visits to comparable product categories. We deliver a database segmented by interest category, decision function and company size. You bring acquisition cost down to half that of a keyword-driven Google Ads approach, with ROI per campaign measured.
Ready-to-wear
Reactivating dormants through RFM scoring
A ready-to-wear retailer has 2.4 million customers, of whom 38% have not ordered in more than 18 months. We apply RFM scoring on the CRM database, segment the dormants by historical value and recommend the reactivation sequence (email + SMS + postal for VIPs). Together we build the prioritization: the reactivation rate reaches 7% over 90 days, against 1.2% before scoring.
VIP programme
Top 5% in value — premium loyalty
The high-basket clientele (top 5% in value) deserves particular attention: a dedicated loyalty programme, exclusive offers, private events. We enrich your CRM database with socio-demographic data (household composition, age, hexavia geolocation) to personalize the programme and grow lifetime value.
Cross-sell
Historical baskets & complementary categories
Cross-sell relies on the analysis of historical baskets and complementary product categories. We mobilize third-party behavioral sources (other merchants, comparison sites, trade shows) to enrich the customer's product knowledge and feed your recommendation engine. GDPR and ePrivacy compliance audited on every source.
Audited e-commerce data sources
Sectoral trade shows
Trade-show visitors — strong intent
Strong intent indicator on precise themes (business equipment, technology, retail). Covers B2B marketplaces and specialized verticals.
B2B marketplaces
B2B marketplaces and comparison sites
Intent buyers by product or service, a signal of the buying phase. Particularly useful to SaaS publishers and B2B suppliers.
B2C
Behavioral B2C databases — RFM
35 million exploitable cookies, RFM purchase behavior, segmentation by product category. Compatible with programmatic, look-alike and display activation.
Suppliers
Supplier data — multi-brand cross-sell
Cross-sell opportunities for multi-brand retailers, identification of cross purchases on the market.
Anonymized client case
Three Euroleads guarantees on e-commerce data marketing
Posture
Full independence
Euroleads doesn't sell the data we recommend. We collect and host no databases. Our craft is to identify the best sources among 4,000 worldwide partners to answer your e-commerce use case. No publisher conflict of interest, no pressure to push an in-house catalogue, no bias on targeting.
Compliance
GDPR compliance audited source by source
Every source we mobilize undergoes prior verification: opt-in verified, GDPR and ePrivacy legal basis applied to navigation signals, retention period, legal mentions of the collector. The MV Group DPO, at Cabinet Inside Avocats, oversees every e-commerce engagement. You keep full traceability on the quality of the customer data delivered.
Expertise
45 years of expertise — e-commerce practice since 2005
Euroleads is part of MV Group (seven digital and data companies: Yumens, GoodBuy Media, Euroleads, Tribu, Avanci, Yes Indeed, Weaver-fi). You gain the synergy of every digital and data trade under one group. Our clients trust us for the long run, many of them for more than ten years, across every sector: real estate, finance, IT, e-commerce, insurance, business equipment, media. Client cases like Brady and Optical Center illustrate the operational value of this continuity of expertise.
Go further
To go further on data applied to e-commerce, see our related resources:
- International Data Marketing Hub — the full international data marketing practice
- B2B Databases — 250 million professionals identified
- B2C Databases — 48 million consumers in France
- E-commerce KYC — Know Your Customer (identity verification) and fraud prevention
Free 48-hour audit of your e-commerce data strategy
You describe your target (B2B intent buyers, dormants to reactivate, VIPs to retain, cross-sell), your activation channel and your business objective: conversion rate, average basket, lifetime value or ROI per campaign. We identify the relevant data marketing sources, the available volumes and the multichannel orchestration scenario. The initial audit is free and delivered within 48 hours.